what william gibson offers  comes from remaining grounded in his own judgement and understanding and his senses. Most of us when confronted with a mass of completely novel and unrealistic stimuli ,tend to 'roll with it' by suspending disbelief and our conformist tendency makes us susceptible to the first human suggestion that comes along. (any ad or movie) . I suppose W.G is somewhat immune to advertisement , or atleast is unlike others in how he is affected by them.  he stay rooted in his own sense ,doesn't throw away the last sensible reconciled world view in the presence of something new and doesn't get uprooted . that's the way he is able to see technology in ways we don't.iguess